How
To Develop Back Links
There are no
hidden secrets on how to rank high with the major search
engines. All that is needed is a basic understanding of how
search engines work and a bit of know hown Perhaps the biggest
contributing factor to a successful web site is incoming links.
Without links, your website will more than likely go unnoticed.
So how should you accumulate these links? Below are a few basic
methods to accumulate quality back links
Before you get started
You MUST understand how search engines work. Over 90% of your business will
likely come directly from search engine results. Therefore, it
is absolutely essential to optimize your site for search
engines. You could have the greatest deals in the entire world,
but if no one knows about them then your efforts are wasted. Do
a search on google for Search Engine Optimization (SEO). You
will find tons of great information on how to create a website
that is both user friendly and search engine friendly. There are
also countless numbers of companies and freelancers out there
who offer SEO services. Just be cautious of their offers and do
your research first. Remember, NO ONE can guarantee top
placement in major search engines, no matter what they say.
Where should back links come from?
1. Articles are a fantastic source of links and additional traffic to
your site.
There are countless sites online that want your articles.
It’s a win win situation for everyone. When you write articles
and submit them online, you are able to leave a link to your own
site and sometimes even anchor text. I know what you’re saying,
“I can’t write about anything.” I use to feel the same way. But
the truth of the matter is, anyone can write. You just have to
find a topic that interests you. You can write about anything
from dogs, to computers, to personal training, to web hosting,
heck you can even write about writing. The bottom line is,
articles are a valuable source of “relevant” back links to your
site.
2. Submit to directories. There are literally hundreds of “free” and
“paid” directories online. With 3 hours of painless work, you
can have your site submitted to hundreds of great directories.
There are many quality lists of directories that are regularly
updated. One of my favorites is http://www.best-web-directories.com/
which is always updated and maintained.
3. Develop link exchanges with relevant sites. The major search
engines such as google see incoming links from relevant sites,
and give them more rank compared a link from an unrelated site.
For example, if you have a website about pet care products, your
link strategy should target pet related sites. Again with a bit
of hard work and determination, you can develop a great deal of
“relevant” back links.
4. Forums are a great source for additional traffic and links. Many
forums allow their users to display signatures in their posts.
These signatures can consist of both text and links. When you
post a new message on that forum, your websites link will be
displayed for everyone to see. This not only helps build
valuable back links, but will bring additional traffic to your
website.
5. Join a link co-op. Co-ops such as the one found at http://www.digitalpoint.com/
are an amazing source of valuable back links and free
advertisement. What is a co op network? A Co op network is a
network of site owners/webmasters that offer ad space to the
network. In return, the ads they define are displayed across the
entire network. The best part of ad networks such as the one
found at digital point, is, they are free. Having your site in a
co-op can literally mean thousands of back links for your site.
If you want to have a successful site, whether-it-be a hobby or for
business, you have to understand how search engines work. Part
of that understanding is knowing about link development. Maybe
in the early 90’s the idea of “if you build it they will come”
might have been true. But in the year 2005 the internet is a far
more competitive and complex place. To be successful today, you
have to work at it. Without a quality source of back links the
search engines will all buy ignore
About the author:
Ron is the CTO for Dice Ventures Inc an internet holdings and
development company. Some current projects include
http://www.hostingforum.caand
http://www.linuxforum.ca
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